Long story short, I wanted to start a series on this blog looking at celebrity skincare routines and products they’ve agreed to promote. Why? It sounds a bit counter-intuitive, to look into products people are paid to promote when most beauty junkies have been growing increasingly annoyed with the consumerism theology in marketing campaigns and tired of sponsored blog/vlog content, but these two worlds just naturally came together for me because I follow entertainment media, and I follow skincare releases. I’m not taking these stars at their word, but using them as a stepping stone to introduce myself to new brands/products; this method of research also allows me to take an interesting angle during reviews–what was the marketing behind this product? Why did they frame the product in this light? How does the company’s vision for the product align, or conflict with, the product’s place in my own skincare routine?
To kick off this series, I wanted to focus on a celebrity with a lot of content to work with, so I started by watching old episodes of Get it Beauty. Not old enough that it was more beauty show than advertisement, but old enough that someone will probably scoff and call me late to the game with this one. I concede, but will be reviewing About Me’s Skin Tone Up Massage Cream, pimped by the gorgeous Soyou of SISTAR, regardless!
Photo from Naver
In the remainder of this post you’ll find:
- Celebrity Introduction
- Soyou’s Skincare “Routine”
- Skin Tone Up Massage Cream Review (read: Ramble)
Continue reading “Celebrity Skinvestigation 1: Integrating Massage Creams into a Skincare Routine // ft. Sistar’s Soyou and the About Me Skin Tone Up Massage Cream”